Color specifications
These are the intended palette values for the recolored proofs. Shading, gradients, antialiasing and screen settings affect the colors you see in a preview. Final artwork preparation follows the color decision.
“Unchanged” means the original mountain color treatment is retained. Its gradient is not represented by one hex value. Generated concepts have their own intended colors shown on their gallery cards and may differ in their rendered pixels.
| Option | Agave | Wordmark | Mountain | Background |
|---|---|---|---|---|
| Recolor G01 | #53FE89 | #1E3054 | unchanged | #FFFFFF |
| Recolor G02 | #2FD96B | #1E3054 | unchanged | #FFFFFF |
| Recolor G03 | #74C994 | #1E3054 | unchanged | #FFFFFF |
| Recolor G04 | #1FA85F | #1E3054 | unchanged | #FFFFFF |
| Recolor G05 | #17693C | #1E3054 | unchanged | #FFFFFF |
| Recolor G06 | #6E8F74 | #1E3054 | unchanged | #FFFFFF |
| Recolor G07 | #53FE89 | #143348 | #143348 | #FFFFFF |
| Recolor G08 | #2FD96B | #143348 | #143348 | #FFFFFF |
| Recolor G09 | #74C994 | #143348 | #143348 | #FFFFFF |
| Recolor G10 | #1FA85F | #143348 | #143348 | #FFFFFF |
| Recolor G11 | #17693C | #143348 | #143348 | #FFFFFF |
| Recolor G12 | #6E8F74 | #143348 | #143348 | #FFFFFF |
| Recolor G13 | #7BFFA8 → #2FD96B | #1E3054 | unchanged | #FFFFFF |
| Recolor G14 | #53FE89 → #0E7A46 | #1E3054 | unchanged | #FFFFFF |
| Recolor G15 | #3FE07A → #14522F | #1E3054 | unchanged | #FFFFFF |
| Recolor G16 | #9CEBBE → #5FC98F | #1E3054 | unchanged | #FFFFFF |
| Recolor G17 | #6BE79C → #1F8F55 | #1E3054 | unchanged | #FFFFFF |
| Recolor G18 | #A8CDB4 → #3E6B4C | #1E3054 | unchanged | #FFFFFF |
| Recolor G19 | #53FE89 | #FFFFFF | #E3EEF6 | #143348 |
| Recolor G20 | #2FD96B | #FFFFFF | #A9C6DC | #143348 |
| Recolor G21 | #35E877 | #E8F4EE | #5F97BC | #143348 |
| Recolor G22 | #74C994 | #FFFFFF | #46789E | #143348 |
| Recolor G23 | #4ADF86 | #DFF3E7 | #BBD9CB | #143348 |
| Recolor G24 | #9CC7A8 | #F2F7FA | #8FA8BC | #143348 |